Generative AI to Usher in a Daring New Future for Enterprise, Merging Bodily and Digital Worlds

Generative AI to Usher in a Daring New Future for Enterprise, Merging Bodily and Digital Worlds

Report explores how expertise will rework the way in which individuals work and stay

Accenture unveils generative AI middle of excellence for purchasers and companions

 New analysis from Accenture (NYSE: ACN) finds that generative AI and different quickly evolving applied sciences are ushering in a daring new future for enterprise as bodily and digital worlds turn into inextricably linked.

The Accenture Know-how Imaginative and prescient 2023, “When Atoms Meet Bits: The Foundations of Our New Actuality,” explores the expertise traits underpinning the convergence of the bodily and digital, as companies look to speed up enterprise reinvention within the right here and now.

“The subsequent decade will likely be outlined by three mega expertise traits—cloud, metaverse and AI—which collectively will collapse the gap of our digital and bodily worlds,” mentioned Paul Daugherty, group chief government of Accenture Know-how. “Whereas generative AI can have far-reaching impression, leaders should dive in now to attain its full promise, as it would require vital investments in information, individuals, and customizing basis fashions to satisfy organizations’ distinctive wants.

Mahesh Zurale, senior managing director, lead — Superior Know-how Facilities in India, Accenture mentioned, “We’ve arrived at an thrilling frontier of expertise innovation for companies, one the place we’re not simply digitizing however beginning to put the digital basis to work. The subsequent wave of enterprise transformation will shift from creating remoted digital capabilities to creating a brand new actuality that seamlessly converges the bodily lives we’ve been main with digital. It not solely affords new alternatives to construct merchandise & providers and create new methods of working however can also be the pressure behind a brand new period of scientific analysis.

To completely unlock the chance of the brand new actuality, corporations have to develop an innovation technique on three pillars – data (IT), bodily techniques (OT), and science tech (ST) whereas persevering with to put money into skilling throughout areas like quantum computing, AI, prolonged actuality, artistic considering, and important reasoning capabilities to call a number of.”

The meteoric rise of ChatGPT has captivated the world’s consideration on the ability of generative AI to enhance human functionality. Accenture estimates as a lot as 40% of all working hours will likely be supported or augmented by language-based AI. Amongst enterprise leaders, 98% of respondents agree AI basis fashions will play an essential position of their group’s methods over the subsequent three to 5 years.

Accenture’s Know-how Imaginative and prescient 2023 identifies 4 traits which might be key to unlocking this new shared actuality:

  • Generative AI: Advancing human functionality as a co-pilot, artistic accomplice or advisor, practically all executives agree that generative AI will spark vital creativity and innovation (98%) and usher in a brand new period of enterprise intelligence (95%).
  • Digital identification: The power to authenticate digital customers and property—the muse for traversing digital and bodily worlds—is now seen by 85% of executives as a strategic enterprise crucial, not only a technical problem.
  • My information, your information, our information: AI can not attain its full potential till corporations determine information. Meaning breaking down information silos and modernizing their information foundations. In actual fact, 90% of executives imagine information is turning into a key aggressive differentiator inside organizations and throughout industries.
  • Our ceaselessly frontier: Suggestions loop between science and expertise is getting sooner, with every accelerating the development of the opposite, in ways in which 75% of respondents imagine may start to unlock the world’s grand challenges.


Generative AI to Usher in a Daring New Future for Enterprise, Merging Bodily and Digital Worlds

Constructing on years of analysis and shopper work, Accenture has established a company-wide group—the Generative AI and Giant Language Mannequin (LLM) Middle of Excellence, bringing collectively 1,600 professionals devoted to generative AI and leveraging the depth and expertise of greater than 40,000 AI and information professionals throughout Accenture. To assist information and inform enterprise leaders, Accenture has revealed “A New Period of Generative AI for Everybody,” an in-depth research of generative AI/LLM that gives actionable insights on how leaders can greatest use this disruptive expertise.

For 23 years, Accenture has taken a scientific look throughout the enterprise panorama to determine expertise traits with the very best probability of disrupting companies and industries. For extra data on this yr’s report, go to or observe the dialog on Twitter with #TechVision.

In regards to the Analysis
For the Know-how Imaginative and prescient 2023 report, “When Atoms Meet Bits: The Foundations of Our New Actuality,” Accenture gathered enter from an exterior advisory board of greater than two dozen practitioners spanning private and non-private sector, academia, enterprise capital and entrepreneurial corporations. In parallel, Accenture Analysis carried out a worldwide survey of 4,777 C-level executives and administrators throughout 34 nations and 25 industries. The survey was fielded between December 2022 and January 2023.

About Accenture
Accenture is a number one world skilled providers firm that helps the world’s main companies, governments and different organizations construct their digital core, optimize their operations, speed up income progress and improve citizen providers—creating tangible worth at velocity and scale. We’re a expertise and innovation led firm with 738,000 individuals serving purchasers in additional than 120 nations. Know-how is on the core of change immediately, and we’re one of many world’s leaders in serving to drive that change, with robust ecosystem relationships. We mix our power in expertise with unmatched business expertise, purposeful experience and world supply functionality. We’re uniquely capable of ship tangible outcomes due to our broad vary of providers, options and property throughout Technique & Consulting, Know-how, Operations, Business X and Accenture Music. These capabilities, along with our tradition of shared success and dedication to creating 360° worth, allow us to assist our purchasers succeed and construct trusted, lasting relationships. We measure our success by the 360° worth we create for our purchasers, one another, our shareholders, companions and communities. Go to us at

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